Strategy

Market research for innovative companies

Business analysis and planning

Understand your market size, customers and competition before investing or scaling

At Bavion, we conduct market research for companies that need to validate an opportunity before investing, launching a product, entering a new market or defining their growth strategy.

We analyse market size and evolution, potential customers, competitors, pricing, entry barriers and positioning opportunities to answer one key question: where is the real opportunity and how can your company capture it?


Market research turns fragmented data into actionable insight on where to invest, which customers to target and how to compete.

Considering a new market, product or business opportunity?

Assess the opportunity

Market size, evolution and opportunity

We quantify the market opportunity and analyse the structural factors that determine its attractiveness, evolution and potential for growth.

Understand the real potential behind your market

We estimate the size of the relevant market using available data, industry sources, company information and analytical assumptions adapted to the maturity of the sector.

We structure the total, addressable and realistically obtainable market to distinguish theoretical market size from the opportunity the company can actually pursue.

We analyse entry barriers, switching costs, regulation, purchasing processes and other factors that may affect the feasibility and speed of market penetration.

Customers, demand and purchasing process

We identify who buys, why they buy, how purchasing decisions are made and which customer segments offer the greatest potential for the project.

Understand who your real customers are and what drives their decisions

We identify and prioritise customer groups according to their needs, behaviour, purchasing potential, accessibility and strategic relevance.

We analyse the problems customers are trying to solve, the context in which the solution is used and the use cases where the value proposition is strongest.

We map decision-makers, influencers, users and purchasing criteria to understand how a potential customer moves from interest to adoption.

Where appropriate, we complement desk research with interviews, surveys or direct market feedback to validate assumptions with real market participants.

Competitive landscape and positioning

We identify competitors, alternative solutions and market gaps to understand how the company can differentiate and build a relevant position.

Know who you compete with

We identify direct and indirect competitors and organise them by product, technology, geography, customer segment and business model.

We compare relevant competitors across variables such as value proposition, functionality, pricing, market presence, positioning and commercial approach.

We analyse not only comparable products, but also existing processes, substitutes and the option of doing nothing, which often represent the real competition.

We identify underserved needs, weaknesses in existing alternatives and potential positioning spaces where the project can create stronger customer value.

Market entry strategy and priorities

We translate market evidence into practical recommendations on where to compete, which customers to prioritise and how to approach the market.

Turn market intelligence into concrete decisions

We compare market segments based on their potential, accessibility, strategic fit and expected commercial effort to determine where to focus first.

We define potential routes to market, commercial channels, partnerships and entry sequences adapted to the characteristics of the sector.

We analyse market price references, commercial models, competitive alternatives and perceived customer value to support the definition or validation of your pricing strategy.

We deliver a structured market study with key evidence, conclusions, risks, opportunities and recommendations, complemented where relevant by market models, competitive maps, benchmarks or reference databases.

Why conduct your market research with Bavion?

Reduce risk before investing

Assess the opportunity before committing significant commercial, technological or financial resources.

Size the opportunity

Understand how large the market is, how it is evolving and which part is realistically accessible.

Identify your best customers

Prioritise customer segments according to need, potential, accessibility and purchasing process.

Understand your competitive position

Know who you compete with, how alternatives are positioned and where opportunities for differentiation exist.

Define where to start

Prioritise markets, customer segments, channels and actions before executing your commercial strategy.

Make decisions with structured evidence

Receive conclusions and recommendations that can support investment, growth, funding or strategic planning decisions.

Business plan

Turn the evidence from your market research into a complete business model, financial plan and execution roadmap.

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Artificial Intelligence grants 2026: up to €100,000 to bring AI into Basque industry

SPRI's programme covering 60% of AI and data strategy projects at Basque industrial companies accepts applications until 2 November, from the initial assessment through to staff training.

Author
Bosco, 17 Oct 2026
@Bosco
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SPRI's programme funding 60% of cybersecurity projects at Basque industrial companies remains open until 23 November, and now also covers the security of their products.

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@Bosco
Managing Partner
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Bavion will attend the leading biotechnology gathering to support its clients as they build relationships with partners, investors and the market.

Author
Bosco, 28 Sep 2026
@Bosco
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