Strategy

Business plan for innovative companies

Business analysis and planning


Turn a business opportunity into a viable, fundable and executable plan

At Bavion, we develop business plans for startups, SMEs and innovative companies that need to structure a business opportunity, assess its viability, define its financial requirements or present it to investors, financing entities and strategic partners.

We integrate the business model, available market evidence, commercial assumptions, financial projections and execution roadmap into a coherent plan that connects how the business will operate with the resources and milestones required to make it viable.


A business plan connects the business model, commercial assumptions and financial projections within a single framework for decision-making.

Need to structure and assess the viability of a business opportunity?

Business model and value creation

We define how the business will create, deliver and capture value, connecting the customer problem, the solution, revenue model and capabilities required to operate.

Define how the business will work before projecting how it will grow

We define the customer problem, the solution offered and the value generated so that the business proposition is clear and relevant.

We structure how customers, channels, resources, partners and key activities interact to create and deliver value.

We define revenue streams, monetisation logic, recurrence, sales units and the main economic drivers behind the business.

We identify the capabilities, people, assets, partners and operating resources required to launch the model and support its subsequent growth.

Market and commercial assumptions

We use available market evidence to define target customers and build the commercial assumptions required to assess the viability of the business model.

Turn market evidence into measurable business assumptions

We contextualise the size, evolution, trends and relevant characteristics of the target market using the evidence required to support the business plan.

We define the customer segments and profiles on which the business plan and commercial assumptions will be built.

We establish how the company expects to reach customers, sell its offering and use direct, indirect or partnership-based channels.

We translate customer potential, purchasing cycles, channels and expected adoption into measurable assumptions that feed the financial model.

Financial viability and investment needs

We translate the business model and commercial assumptions into financial projections to assess economic viability, investment requirements and the conditions required for sustainability.

Test whether the business model works financially

We develop revenue, cost, profitability and cash flow projections based on the underlying assumptions of the business model.

We determine the resources required to launch and develop the business and identify when the main investment and financing needs arise.

We compare alternative scenarios and analyse how changes in sales, pricing, costs or investment affect results, cash requirements and break-even.

We analyse margins and the economic drivers of the model to understand the conditions required for profitable and sustainable growth.

Execution roadmap and executive documentation

We consolidate the analysis into an actionable roadmap and professional documentation adapted to management teams, investors, financing entities and strategic partners.

Turn the analysis into a plan that can be executed and communicated

We define priorities, activities and milestones required to move the project from its current stage towards implementation and growth.

We deliver an integrated business plan covering the business model, market assumptions, commercial logic, financial viability and execution roadmap.

We summarise the opportunity, business model, key assumptions, financial requirements and milestones in a concise decision-oriented document.

We adapt the content and narrative of the business plan to its intended audience, including investors, financing entities, strategic partners or public administrations.

Why develop your business plan with Bavion?

Structured business model

Connect value proposition, revenue logic, resources and operating requirements within one coherent model.

Clear commercial assumptions

Turn available market evidence into measurable assumptions about customers, adoption and sales.

Financial viability

Understand how revenues, costs, cash requirements and investment needs evolve as the business grows.

Coherence between strategy and numbers

Ensure that financial projections are directly connected to the assumptions and mechanics of the business model.

Ready for third parties

Present the project clearly to investors, financing entities, partners or public administrations.

Actionable roadmap

Translate the business plan into priorities, milestones and the next actions required to move forward.

Market studies

Validate the market, customers and competition before turning the opportunity into a business plan.

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